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What is Digital Signage?

Digital signage is remotely controlled distribution and playback of digital content across networks of displays. It is used for delivering visual messages at point-of-purchase, or at any other public venue.

Why Digital Signage?

Digital signage delivers what marketers are looking for today: fine-grained targeting, consumer attention, accountability and measurable Return on Investment. Digital signage is not TV. It is a new and unique medium that combines the power of mass media with the precision of niche marketing. It provides direct communication with consumers at point of decision, where the viewer is either waiting for service or looking for the right product.

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RaNi Technology

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